How to start a Malaysia e-commerce business

How to start a Malaysia e-commerce business

In a dilemma of starting an online business? Ponder no longer. This is the right time. The e-commerce marketplace in Malaysia has seen enormous growth since recent years. Online business is so-called one of those business models that requires little or no cost to start with. And with the recent news about Alibaba being Lazada’s main stakeholder and […]

The 80/20 Rule

The 80/20 Rule

Many businesses spend a lot in advertising and marketing to acquire new customers. Upon acquiring new customers, their marketing job is over. This is a terrible mistake.   Acquiring new customers who made their first purchase is just the intermediate stage of marketing. Changing them into your faithful, loyal customers is the end goal. Make […]

10 Reasons Why People Buy

10 Reasons Why People Buy

If you have read our previous article on “4 Important Elements of a Successful Marketing Campaign” you will understand how important it is to sell what your customers want. In other words, products that have market demands. Ever wonder what makes people buy or what triggers them? Here are 10 reasons why people buy. 1) Fear This […]

4 Important Elements of a Successful Marketing Campaign

4 Important Elements of a Successful Marketing Campaign

Are you banging your head why your marketing campaign are not generating leads or sales for you? Spending thousands yet getting only a handful of leads? This article is for you. 1) Offer a product or service which people want. “My product is fantastic, marvellous, one-of-the-kind!” So what. Your customers simply do not need it. […]